by Kelly Lindenau | Jan 12, 2024 | Industry News
Exclaimer, an email signature management platform, released its Social Feeds feature, which enables organizations to embed their social media posts directly into their email signatures. The new Social Feeds feature seeks to help organizations: Expand social...
by Kelly Lindenau | Jan 10, 2024 | Solution Spotlight
ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands of professionals globally have chosen ValueSelling...
by Kelly Lindenau | Jan 5, 2024 | Industry News
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that’s designed to enable brands to measure the impact of exposure across linear TV and...
by Tim Pietrini, RR Donnelley | Jan 5, 2024 | Demanding Views
We’re living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which makes cutting through the noise to reach your target audience increasingly difficult. For the Arbor Day Foundation, a nonprofit that uses...
by Kelly Lindenau | Jan 4, 2024 | Industry News
Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality Attention measurement product, which seeks to unify media quality and eye tracking with machine learning. Quality Attention uses advanced...