by James Hickey | May 15, 2025 | Case Studies
Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical maintenance and emergency needs, struggled with the limited...
by James Hickey | May 14, 2025 | Feature
The 2025 State of B2B Pipeline Growth Survey from Pipeline360 revealed how marketers are navigating the challenges and opportunities of pipeline growth in today’s business landscape. The survey found top-performing marketing teams excel in six key areas during a time...
by James Hickey | May 13, 2025 | News Brief
Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut through inbox noise with face-to-face video. By incorporating video into their sales strategy, pros can more effectively capture attention, nurture leads and...
by James Hickey | May 12, 2025 | News Brief
Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide faster growth. But the reality is of underwhelming performance and flatlining pipelines. To help meet the promise of artificial intelligence (AI),...
by Josh Rosenheck, Community | May 9, 2025 | Demanding Views
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful relationships with their audiences. For years, brands have relied on SMS...
