by Mario Peshev, DevriX | May 2, 2025 | Demanding Views
Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by your B2B sales and marketing challenges since the...
by James Hickey | May 1, 2025 | News Brief
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform that allows event operators to run their entire...
by James Hickey | May 1, 2025 | Case Studies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted marketing strategies. Without real-time sales insights, Chassis...
by Klaudia Tirico | Apr 30, 2025 | News Brief
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and I agreed it’s time for a change of scenery. If you’re new here, I’m Klaudia Tirico and I am the...
by James Hickey | Apr 30, 2025 | News Brief
As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex GBT) annual Global Meetings and Events Forecast that found 74% of surveyed...
