by Alicia Esposito | Feb 24, 2025 | Industry News, News Brief
Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve connection rates by providing streamlined, automated...
by Deb Andrews, Marketri | Feb 21, 2025 | Demanding Views
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer journey; today, buyers are more informed and...
by Alicia Esposito | Feb 20, 2025 | Case Studies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth, but did so in a measurable, cost-effective way....
by Demand Gen Report Team | Feb 19, 2025 | Industry News
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security. Key...
by Alicia Esposito | Feb 19, 2025 | Feature
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and compare possible solutions, the onus is on marketing teams to be...
