Demand Gen Report
Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success
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Two Days Left to Participate in 2025 ABM Benchmark Survey
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI)…
Blog September 3
CaptivateIQ Unifies Sales Planning, Incentive Compensation
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both…
News Brief August 29
StackAdapt Unveils App Designed for First-Party Data
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning…
News Brief August 28
Net Conversion Launches AI-Driven Enhancements to MarTech
Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a…
News Brief July 28
Leadpages Acquires Glorify to Streamline Campaign Creation
Earlier this month, Leadpages announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation…
News Brief July 21
Conveyor Raises $20M B2B for Agentic AI Development
Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews…
News Brief July 17
Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying…
News Brief June 30
Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These…
News Brief June 5
Demand Gen Report Names New Editor
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate…
Blog June 4
Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two…
News Brief May 25
ServiceNow, Xactly Unify Sales Order, Performance Management
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will…
News Brief May 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
