At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential go-to-market workloads across the entire revenue organization.
Built into the Gong Revenue AI Operating System (OS), these capabilities are designed to help teams win more deals with greater intelligence, automation, and visibility. The new products are designed to help teams orchestrate revenue growth and broader business success, and are built to help revenue teams: improve sales reps’ productivity as much as 2x, execute key sales motions such as account handoffs, up to five times faster and support leaders in making up to two times higher-quality decisions
The operating s ystem represents the next evolution of go-to-market execution—a single, trusted artificial intelligence (AI) system that unifies teams, workflows, and insights to drive consistent revenue growth, according to company officials.
New Gong AI Capabilities
Eilon Reshef, co-founder and Chief Product Officer, Gong, stated over the past several years, AI has delivered incredible insights and efficiencies to revenue teams.
“But it has fallen short when it comes to linking these with automated actions across the revenue cycle,” said Reshef in a statement. “Gong is changing that by introducing new capabilities that will let teams orchestrate their revenue workloads within a unified operating system that integrates visibility, intelligence, and automation – with trust built in.”
Gong Orchestrate
To achieve this, Gong Orchestrate is designed to close the gap between business strategy and front-line execution on revenue teams. This industry-first solution will enable teams to define, execute, and evaluate the effectiveness of GTM strategies all in one place.
Companies have traditionally relied on sales reps to follow critical plays such as new business, cross-selling, onboarding, and more. However, this can create inconsistencies, costing time and sacrificing quality. By unifying these motions into a single solution, revenue organizations can centralize the strategic direction and tactical execution of their sales motions, creating better alignment and efficiency.
Gong Orchestrate is built to work by:
- Guiding leaders to quickly and accurately define, create, and launch consistent sales plays for adoption across the organization
- Surfacing real-time guidance for sellers across the buying journey, allowing entire teams to execute more consistently
- Identifying and scaling winning strategies based on data that measures business impact
AI Agent Offerings
To deliver end-to-end revenue orchestration, Gong is enhancing how companies understand and act on insights by introducing deeper understanding. The company is expanding its AI Ask Anything agent, which has previously let users query calls, accounts, deals, and individual contacts, to now enable natural language questioning across their entire customer base. This will provide even more comprehensive insights to guide leaders making strategic business decisions.
A second agent—AI Deep Researcher— extends beyond a simple chatbot interface as it features a multi-step analysis capability that handles complex business questions requiring in-depth explanations. In this way, it will deliver trustworthy insights based on real interactions.
New automation capabilities from Gong are designed to enable greater collaboration between revenue teams and agents, helping streamline and speed the transition from strategy to execution. The new AI Data Extractor agent will automatically create fields within CRM and auto-populate them based on captured customer interactions, eliminating the need for sales reps to manually enter data. These fields can then be automatically brought into revenue workflows – and ultimately help scale growth.
Gong Orchestrate and the new capabilities within the Revenue AI OS are expected to be made available to customers over the coming months.
