by Brian Anderson | Aug 25, 2014 | Industry News
BrightEdge unveiled a Community Edition of its content marketing platform, including access to Data Cube To-Go, a repository of content from across the web, and Content Optimizer To-Go, a recommendation engine for content optimization. Community Edition is positioned...
by Brian Anderson | Aug 22, 2014 | Industry News
Oracle announced the launch of Social Station, a workspace within the Oracle Social Cloud platform that is designed to help users increase productivity and performance of their social business practices. The drag-and-drop capabilities of Social Station are intended to...
by Brian Anderson | Aug 21, 2014 | Industry News
Uberflip announced the launch of Content Score, a feature that is designed measure the effectiveness of each piece of content in the user’s Uberflip Hub. The announcement highlights the growing trend that content marketers desire an accurate way to measure their...
by Brian Anderson | Aug 20, 2014 | Industry News
B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects...
by Brian Anderson | Aug 20, 2014 | Industry News
Act-On Software announced that it has built native integrations to all major CRMs, including Salesforce, SugarCRM, Microsoft Dynamics and NetSuite. With native CRM integration, the company is positioning its marketing automation system as “CRM agnostic.” This enables...
