by Brian Anderson | Aug 19, 2014 | Solution Spotlight
Radius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB prospects. Radius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB...
by Brian Anderson | Aug 19, 2014 | Demanding Views
By Lauren Brubaker, Demand Gen Manager, NetProspex Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand...
by Brian Anderson | Aug 19, 2014 | Industry News
Corporate Visions announced the release of Power Playbook, an interactive sales enablement asset designed to help prepare salespeople for early-stage conversations with prospects. The playbook is available on multiple platforms, including Corporate Visions’...
by Brian Anderson | Aug 15, 2014 | Industry News
IgnitionOne, a cloud-based digital marketing technology provider, announced that it has acquired Human Demand, a vendor of mobile advertising, audience and tracking solutions for marketers, , for an undisclosed fee. The acquisition is intended to further enhance...
by Brian Anderson | Aug 13, 2014 | Industry News
Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such as SmartBear Software are boosting lead quality with applications that analyze data and digital behaviors to predict which leads will...
