by Brian Anderson | Aug 13, 2014 | Industry News
With marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the demand for greater visibility into the pipeline. Building strong links between marketing automation and CRM platforms offers many benefits, including...
by Brian Anderson | Aug 12, 2014 | Demanding Views
By Megan Ritter Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are that you haven’t been focusing on...
by Brian Anderson | Aug 12, 2014 | Solution Spotlight
Traackr is an influencer management platform that is designed to help users discover new influencers, nurture key relationships and measure the overall impact of the company’s engagement efforts. Traackr is an influencer management platform that is designed...
by Brian Anderson | Aug 12, 2014 | Industry News
The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple...
by Brian Anderson | Aug 11, 2014 | Industry News
Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms. The keyword spotting technology...
