by Brian Anderson | Aug 8, 2014 | Industry News
6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level. The new solution seeks to leverage external behavioral data — not found in the...
by Brian Anderson | Aug 7, 2014 | Industry News
LinkedIn’s new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that could help B2B marketers boost their lead generation capabilities. The offering is designed to push data such as job changes, press...
by Brian Anderson | Aug 7, 2014 | Industry News
LeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning. The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The...
by Brian Anderson | Aug 6, 2014 | Industry News
Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates. The July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) report shows that nearly half of features upgraded by marketing...
by Brian Anderson | Aug 6, 2014 | Industry News
Forward-thinking B2B marketers are building relationships with influential members of the community, with the goal of providing more targeted and credible messaging to the potential buyers among their followers. When added to the marketing mix, influencers can help...
