by Brian Anderson | May 27, 2014 | Industry News
Invoca, a provider of cloud-based inbound call marketing technology, announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca’s platform. The integration layers Invoca’s...
by Brian Anderson | May 27, 2014 | Solution Spotlight
Tripolis Dialogue is a SaaS platform for both marketers and publishers, allowing users to plan, design and execute multichannel email campaigns. Tripolis Dialogue is a SaaS platform for both marketers and publishers, allowing users to plan, design and execute...
by Brian Anderson | May 23, 2014 | Demanding Views
By Jon Russo, Founder, B2B Fusion Group When I recently attended Oracle’s Marketing Cloud kickoff event, where Oracle COO Mark Hurd gave his presentation to 100 of us, we had a chance to ask him questions at the conclusion. My question for him was, “how are you...
by Brian Anderson | May 22, 2014 | Industry News
Viewing time on webinars increased 47% over the past year. That was one of the key finding of the 2014 Webinar Benchmarks Report from ON24, a webinars and virtual communication solutions provider. The report also includes actionable insight on how companies can...
by Brian Anderson | May 20, 2014 | Industry News
Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. The announcements included: New Adobe Marketing Cloud App Exchange: The exchange offers...
