There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue.
For nearly five years, we’ve been told that our attention spans are shorter than that of a goldfish. Study after study showed that people would lose concentration after eight seconds, while a goldfish’s attention span was nine. To address this new “reality,” content marketers invested heavily in short, snackable content formats that could quickly be consumed.
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best practices for making the most out of your content and engaging customers and buyers with the proper messaging to accelerate deals.
As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.