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B2B Marketers Stepping Up Focus On Message Mapping And Content Sequencing

Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts. One emerging trend that has emerged out of the increased synergy between demand gen and content teams is the adoption of content sequencing — the process of giving prospects a progressive pathway that is aligned with their learning objectives.

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