According to industry sources, marketing automation vendor Marketbright, Inc. has assigned all of its operating assets to Credit Management Association (“CMA”) for “liquidation through a general assignment for the benefit of Marketbright’s creditors.”
Marketbright’s former CEO Erik Bower has been engaged to solicit bids for the purchase of rights to Marketbright’s proprietary software (version 1 and version 2) as well as the right to negotiate new contracts with Marketbright customers. The other assets listed included marketing materials, including domain name, web site, contact/lead database, blog and web site content. CMA expressed a willingness to sell the assets individually or in bulk, depending on the best bid.
- Published in DemandGen Reports