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2X Clay marketing as a service The Kiln
Business strategy planning marketing technology startup laptop innovation digital concept High level planning for go to market strategy with

2X Acquisition Expands Marketing-as-a-Service to GTM Orchestration

2X recently acquired The Kiln, a top-performing Clay partner with deep expertise in go-to-market (GTM) engineering services. This acquisition expands…

News Brief January 13
AI artificial intelligence Content Generation Demand Science intent signals martech stacks ROI The 2026 State of Performance Marketing: Exposing the Marketing Data Mirage
Martech marketing technology concept. Women use laptop Martech marketing on virtual screen interface.

From Metrics to Revenue: The Real Challenge for B2B Marketing Leaders in 2026

DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech…

News Brief January 12
connected TV OpenGlass.TV WunderKIND Ads Yahoo DSP
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WunderKIND Ads, Yahoo Expand Access to CTV Moments

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause…

News Brief January 6
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