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3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to…

Demanding Views May 2
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Why Localized Strategies Are So Much More Than Translations

“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…

Demanding Views April 25
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AI tools and capabilities can drive the entire B2B buying journey and marketing funnel.

AI’s Role in Optimizing the Marketing Funnel

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…

Demanding Views April 18
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