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From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…

Demanding Views October 8
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Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm,…

Demanding Views September 26
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AI Agents Are Transforming RevOps: The New Architects of Go-to-Market Success

Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of…

Demanding Views September 19
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