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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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AI can help improve the accuracy and reliability of sales forecasts.

Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…

Demanding Views March 14
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The Age Of AI In B2B Marketing: Strategic Shifts For CMOs 

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For…

Demanding Views March 7
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