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customer centricity customer data customer experience kpis marketing data
Unpacking ‘Customer-Centricity:' What It Means And How To Use It

Unpacking ‘Customer-Centricity:’ What It Means And How To Use It

Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent…

Demanding Views November 26
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How Intent Data Can Supercharge Your Content Syndication Initiatives

How Intent Data Can Supercharge Your Content Syndication Initiatives

If you are responsible for lead generation activities, website content, white papers, blogs, links, articles, tweets, E-books, videos…

Demanding Views November 20
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Outsmart The Market: How AI Sales Winners Drive Above-Market B2B Growth

Outsmart The Market: How AI Sales Winners Drive Above-Market B2B Growth

Amazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and…

Demanding Views November 9
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