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6 Steps To Reverse Engineering Your Customer Experience

6 Steps To Reverse Engineering Your Customer Experience

If your brand's way of delivering customer experiences is ad hoc and doesn't scale, you need to think…

Demanding Views September 28
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Champion Good Data To Improve Top- And Bottom-Line Results

Champion Good Data To Improve Top- And Bottom-Line Results

Today's CRM and marketing automation systems provide measurement at every stage of the funnel. That's good news for…

Demanding Views September 21
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Vanity Metrics: How To Avoid Lipstick On A Pig

Vanity Metrics: How To Avoid Lipstick On A Pig

Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty…

Demanding Views September 17
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