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The Cold Call's Not Dead, But It's Close

The Cold Call’s Not Dead, But It’s Close

In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it…

Demanding Views July 13
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Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

Data and analytics are the currency to today's B2B businesses, meaning that leveraging that insight to make accurate…

Demanding Views July 6
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The “Surprise” Solution To Getting More B2B Leads In A Digital World

The “Surprise” Solution To Getting More B2B Leads In A Digital World

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability,…

Demanding Views June 22
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