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ABM Accountbased marketing demand gen double funnel RollWorks
Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

Why A Double Funnel Strategy Is A Game-Changer For B2B Marketers

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes…

Demanding Views May 25
ABM Accountbased marketing Dmitri Lisitski Influ2 PBM personbased marketing
Why Account-Based Marketing Has Failed – And How We Can Fix It

Why Account-Based Marketing Has Failed – And How We Can Fix It

For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have…

Demanding Views May 21
ABM account journey account marketing Anudit Vikram B2B Dun & Bradstreet
Stitching Together The B2B Account Journey: Mapping Leads To Key Accounts

Stitching Together The B2B Account Journey: Mapping Leads To Key Accounts

In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts.…

Demanding Views May 11
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