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AEO AI Answer Engine Optimization artificial intelligence G2 large language models Profound
AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…

News Brief October 28
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
The person participating in a virtual meeting while taking notes.

SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping…

Blog October 28
AI artificial intelligence connected TV CTV Vibe Studio Vibe.co
Vibe.co A person holds a remote in front of a vibrant TV screen, ready to browse and enjoy shows

Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…

News Brief October 27
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#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
SPS25 Day One

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…

Blog October 27
AI Answer Engine Optimization artificial intelligence b2b marketers CDP ChatGPT customer data platform Google AI Overviews Perplexity
Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

B2B Marketers Need to Know AEO – Answer Engine Optimization

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…

Demanding Views October 24
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet…

Blog October 23
agentic AI AI artificial intelligence digitalzone DZ One
A modern office scene with two smiling customer service agents and a friendly robot assistant, all wearing headsets and working on laptops in a bright, glass walled space.

Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen

Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s…

News Brief October 23
AI AI Ask Anything Agent AI Data Extractor AI Deep Researcher artificial intelligence Gong Gong Orchestrate Gong Revenue AI Operating System
Deep Researcher

Gong Unveils New AI Innovations to Help Rev Teams

At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential…

News Brief October 22
AI artificial intelligence budget gated content interactive experiences PathFactory 2025 Benchmark Report ungated content webinars
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How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…

Feature October 22
AI Alexis Carroll Cline artificial intelligence Content in the Age of AI: Tools and Tips for Stellar Performance Emerald Studio Pamela Ravetier Strategy & Planning Series Tonya Cooper
answer engine optimization AEO concept with businessman using tablet to strategy for optimizing content to directly answer user queries definitive ai answer in artificial intelligence search result

SPS25: Tools and Tips Content in the Age of AI

Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency…

Blog October 21
Agentforce 360 AI artificial intelligence Dreamforce Marc Benioff salesforce Slack
Agentforce by Salesforce displayed on smartphone

Salesforce Releases Newest Version of Agentforce

At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…

News Brief October 20
2025 State Of Account-Based Marketing: ABM account-based marketing AI artificial intelligence
Demand Gen Report's The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach.

Read the 2025 Account-based Marketing Benchmark Survey Results!

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…

Blog October 20
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