The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content.
The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you only aim at the fish you want.
Metadata is designed to automatically simplify and accelerate the effectiveness of account-based advertising campaigns. It aims to eliminate operational, manual tasks and optimize performance using AI and multivariate testing to execute hundreds of campaigns in a few clicks.
Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an interview with Demand Gen Report, Adnan Zijadic, Principal Analyst at Gartner, shared his thoughts on the rise of data intelligence, its role in ABM and how to maximize your data intelligence solutions.
AI-Driven Email Prospecting from InsideSales.com aims to help sales teams create target and track prospecting emails, as well as generate insights into recipient actions and identify the best time to send.
Cloud contact center software provider Five9 has appointed Jonathan Rosenberg as CTO and head of artificial intelligence.
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in real time across one or more channels, signaling how progressive businesses are identifying opportunities for more personalized engagement with potential customers on their terms. This can be attributed to the growing adoption of AI and increase in data sources to enhance customer engagement, according to the report.
SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and drive revenue.
Amazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and Waze shows you what drivers ahead have encountered. Your data powers the Artificial Intelligence (AI) algorithms in apps, making life more rewarding, safer and efficient. The helpful insights lure you to come back, purchase a product and share the experience with friends — all of which increases your lifetime value as a customer. Today, entire generations are comfortable sharing private data with digital assistants, shopping apps and dozens of other tools as “payment” for the convenience of data-centric apps.
Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data and improve one-to-one personalization.