Intellimize, a personalization and conversion provider, is designed to help marketers drive conversions and revenue growth by using artificial intelligence to personalize websites to deliver the right experience to each visitor on any device. Companies rely on Intellimize to help them deliver more revenue, faster and with less work than traditional A/B testing or rules-based personalization.
A key value of chatbots is that their artificial intelligence means they can provide answers and be ready to use right out of the box. However, while bots are smart, the reality they learn over time, so many organizations are realizing bots should still be trained by the organization to perform at their optimal levels.
The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the event for a year and putting together a jam-packed agenda to ensure our 1,200+ attendees had a chance to learn, network and party in Scottsdale, Ariz. for three days really paid off. It was our biggest and best event to date!
The B2B buyer’s journey is a nonlinear process. But sellers still track deals using discrete stages in a linear sales process. This disconnect compromises pipeline analytics and sales forecasts, leaving sales managers without good information to identify risk in their sellers’ deals.
Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their advertising and marketing campaigns. Powered by Artificial Intelligence, Dynamic Audiences is designed to automate the targeting of specific accounts with specific messages based on sales stage, intent, website engagement and other buyer data.
6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million.
HubSpot has announced new features and capabilities within its Marketing Hub Enterprise solution, including revenue attribution reporting, AI-powered A/B testing and account-based marketing tools.
Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics. According to Salesforce, only a quarter of companies use predictive analytics. Of those using it, 86% have already seen a positive return. Predictive analytics can be brought to the CRM to create more accurate sales forecasts and provide actionable insights for reps, partners and managers.
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer's journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in 20 languages.
