ADVERTISEMENT

Latest In: AI

A/B testing AI AI Conversion Rate Optimization artificial intelligence Cost Per Acquisition Cost Per Mille Cost Per Sale return on ad spend
DGR DV Cost Per Sale

Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale

Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost…

Demanding Views February 24
AI artificial intelligence channel99 genAI intent data LLM Marketing Intelligence Data MCP Model Context Protocol
Channel99 GenAI AI image laptop computer online and payment Digital marketing with global internet network connection. Generative AI

Channel99 Integrates Marketing Intelligence Data with Generative AI Solutions

Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI)…

News Brief February 24
AI AI Hackathon artificial intelligence B2B Prompt Playoff B2BMX 2026 Brent Wees
B2BMX 2026 Hackathon workspace illustration with two people on laptops, blank sponsor area, schedule board, and cityscape background in clean style. Ai generative

B2BMX Launches First-Ever AI Hackathon with Brent Wees

The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To…

Blog February 24
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AI artificial intelligence chatbot ChatGPT-3 large language models LLMs
DGR DV Adam Landis

How Will Marketing Learn to Measure AI?

In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App…

Demanding Views February 20
AI artificial intelligence Aurasell CRM GTM OS Jason Eubanks
Aurasell AI GTM OS Computer, schedule and business woman in office planning, research or agenda, graph and solution. Pc, calendar or manager reading client feedback, review or b2b communication for project proposal

Aurasell Launches AI-Native OS for GTM Workflows

Aurasell has launched the world’s first artificial intelligence (AI)-Native Go-To-Market Operating System (GTM OS) — a new way…

News Brief February 19
10Fold 2026 B2B Marketing Budget Blueprint AI artificial intelligence brand awareness cybersecurity demand generation enterprise firms marketing budgets MarTech product marketing Small business Susan Thomas
10 Fold Understand budget planning and financial analysis with data visualization tools

10Fold: $1M Marketing Budgets Are Baseline for B2B Growth

Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…

News Brief February 17
2026 Database Strategies & Contact Acquisition Benchmark Survey AI artificial intelligence data cleansing data decay Outdated Data Standard Operating Procedures
2026 Database Strategies & Contact Acquisition Benchmark Survey Marketing automation concept. Hand holding AI driven automated system with digital market, SEO, global data analytics, customer engagement platform, lead nurturing, auto workflow for advertising task

The “Dirty Data” Problem: Why Quality Is Still Marketing’s Biggest Headache in 2026

We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on…

Blog February 16
AI artificial intelligence Expression Agent Guardian Agent Ignite Agent: Litmus Validity Validity Engage
Validity Email Adobe

Validity Offers Next-Generation AI Email Platform

Validity has debuted its next-generation artificial intelligence (AI) platform designed to help marketers launch engaging campaigns with confidence,…

News Brief February 16
advertising week AI AI Hackathon artificial intelligence Ashley Faus B2B Marketing Exchange B2BMX 2026 B2BMX 2026 agenda Benedict Evans Brent Wees Content Creative & Storytelling Customer Experience & Personalization Elfried Samba GTM Strategy & Advanced ABM keynote Keynote Speaker Leadership & Culture Marketplace MarTech & Integration Measurement & Data Sessions
Screenshot 2025 11 23 at 2.02.35 PM

B2BMX 2026 News: Keeping You Updated on all the Events at this Year’s Conference

B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…

Blog February 13
AI artificial intelligence automation MCP Model Context Protocol
DGR AI GTM

Model Context Protocol is the Connection AI is Missing in GTM

Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…

Demanding Views February 13
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series