Latest In: Brent Adamson

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Why A ‘Sense Making' Approach Wins B2B Sales

Why A ‘Sense Making’ Approach Wins B2B Sales

It's no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact,…

Demanding Views November 6
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B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus

B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus

As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are…

Industry News September 18
ADP B2B Content2Conversion Brent Adamson C2C Christine Elliott content strategy Corporate Visions crowe horwath Dann Marty David Lewis demand generation DemandGen International Lee Odden Sales Enablement The Challenger Sale Tim Riesterer TopRank Online Marketing Trian Teevan
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B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

This year's B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an…

Industry News April 30
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“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing

Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger…

Industry News March 18
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Challenger Sale Author Brent Adamson To Speak At B2B Content2Conversion

Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third…

Industry News February 25
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