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InsightSquared Acquires Olono

InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams, to bring real-time actionable intelligence to their revenue operations platform. Terms of the deal were undisclosed.

Tableau Expands Data Capabilities With AI-Driven Insights

Tableau Software has released new data capabilities with the addition of Explain Data, which aims to enhance statistical analysis and help users gain AI-driven insights from their data. The company said that the new capability uses statistical methods to determine potential explanations for what could be influencing a data point, while providing further understanding of that explanation with interactive visualizations.

Playing “Musical Chairs” With Your Marketing Automation Platform Is Not A Solution To Your Scalability Problem

ed trans 228x300 2We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for incremental market share in a saturated market. But more likely, it’s a sign of a more fundamental trend.

Study: Most Marketing Teams Struggle With Data Process, Skyrocketing Data Volume

When it comes to the wealth of data that marketers have at their fingertips, harnessing accurate and clean data is key to building an effective marketing campaign, but new research shows marketing teams may be facing some challenges. According to a 2019 Forrester Consulting study, marketers are struggling with vast amounts of unclean data or “data pollution” that could result in loss of volume and negative impacts on campaigns.

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