B2B buyers genuinely value good content and increasingly depend on content in making purchase decisions. In fact, in a 2015 Content Preferences Survey, Demand Gen Report found that roughly two-thirds of buyers (67%) rely more on content to make purchasing decisions than they did in 2014.
Sales engagement platform provider LiveHive, has integrated Microsoft Dynamics CRM to accelerate prospecting and qualification processes with a single, unified platform. The integration positions sales organizations with direct access to buyer-side engagement analytics and advanced sales automation capabilities such as LiveHive SmartPath’s automated email and call scheduling.
LiveHive, a sales acceleration company, launched a group email tool for its sales acceleration platform designed to boost sales efficiency. The company also announced access to more in-depth sales productivity metrics.
With the combination of group email capabilities and sales analytics, users are positioned to:
“Sales leaders are under a lot of pressure to rapidly generate and qualify leads. This requires better sales processes to build the most effective and productive sales teams and respond to today’s more informed buyers,” said Suresh Balasubramanian, CEO of LiveHive. “LiveHive’s group email automation extends the power of our deep content engagement analytics and gives organizations visibility into sales reps’ activities, so they can quickly identify what approaches are most successful.”
By Suresh Balasubramanian, LiveHive
Without synchronization between sales and marketing, the business suffers. According to Aberdeen Group, the lack of integration of sales intelligence with sales and marketing systems causes the biggest gap between top sales performers and under-achievers. However, fewer than one out of 10 B2B companies report good alignment between their sales and marketing organizations, SiriusDecisions research shows.
Weak processes between sales and marketing have made it challenging for sales and marketing to work together successfully. While delivering immense value, existing CRM and marketing automation systems don’t deliver a complete buyer picture for the organization. Furthermore, this data has not been easily shared across departments.
LiveHive, a sales acceleration platform provider, has released new integrations with several cloud services, including Egnyte, Box, Dropbox and OneDrive. The integrations position sales teams to track prospect engagement with any content stored in these file management services.
The integrations are also designed to give sales reps access to the latest content approved by the marketing team, and provide real-time visibility into the buyer's journey.
LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement.
The update to LiveHive’s analytics platform is designed to provide inside sales professionals with the tools necessary to find warm leads and ultimately close deals faster. With the new release comes three new features: