Latest In: artificial intelligence

AI AI search AI visibility artificial intelligence brand discovery Brandpoint Campaign Measurement content performance earned media MarCom paid media PR
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Brandpoint a New AI Visibility and Campaign Measurement Platform

Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…

News Brief June 15
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TripleDart SaaS PPC Report Adobe

TripleDart’s 2026 State of SaaS PPC Benchmark Report

Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…

News Brief June 15
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DGR Adam Heimlich Ad Tech Learned to Game Itself

Ad Tech Learned to Game Itself

Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…

Demanding Views June 12
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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LinkedIn Is Emerging as AI Search Visibility Channel A magnifying glass showing linkedin on a computer screen with google search results

LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater

Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…

News Brief June 10
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DGR Gartner David Yockelson 10 AI Priorities B2B CMOs Can’t Afford to Ignore

10 AI Priorities B2B CMOs Can’t Afford to Ignore

B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…

Demanding Views June 9
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Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session

Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…

Blog June 9
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Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…

News Brief June 4
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2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale

Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…

Blog June 3
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B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”

Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…

Blog June 1
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DGR Gartner y Doug Bushée AI that Sells

AI That Sells: Why Revenue Teams Must Redesign Decisions, Not Just Tasks

Everyone wants artificial intelligence (AI) in sales. Far fewer are willing to redesign sales around it. That is…

Demanding Views May 21
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SalesboxAI GTM Tool Adobe

SalesboxAI Launches Unified Agentic Signal-Driven GTM Platform

Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…

News Brief May 20
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B2B Marketing Exchange East
Campaign Optimization Series
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