Latest In: artificial intelligence

AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Sprouts.ai Funding Businessman hand finger touching the text funding on blue digital display screen. Market economy growth, company banking and money management concept. Corporate budget

Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel

Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…

News Brief June 16
AEO AI AI Overviews Answer Engine Optimization artificial intelligence B2B awareness B2B influencers content authenticity creator marketing demand generation generative AI practitioner trust
DGR Televerde Jenny White Why B2B Awareness Is About Relevance, Not Reach

The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach

For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…

Demanding Views June 16
AI AI search AI visibility artificial intelligence brand discovery Brandpoint Campaign Measurement content performance earned media MarCom paid media PR
Brandpoint Content Marketing Person using tablet to manage content marketing strategy with interactive digital icons for audience targeting and creative media planning in modern office environment

Brandpoint a New AI Visibility and Campaign Measurement Platform

Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…

News Brief June 15
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
ad tech artificial intelligence attribution contextual targeting media buying programmatic advertising sales lift
DGR Adam Heimlich Ad Tech Learned to Game Itself

Ad Tech Learned to Game Itself

Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…

Demanding Views June 12
AI AI in Marketing artificial intelligence B2B marketing b2bmx executive alignment go to market strategy GTM planning product marketing Sales Enablement
b2bmx Pam Didner

Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX

Key Takeaways: Strong GTM plans start with alignment across product, sales, and marketing before campaigns or launch calendars…

Feature June 11
AI AI citations AI search artificial intelligence B2B marketing ChatGPT content strategy generative AI Google AI Overviews LinkedIn Meltwater thought leadership
LinkedIn Is Emerging as AI Search Visibility Channel A magnifying glass showing linkedin on a computer screen with google search results

LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater

Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…

News Brief June 10
AI AI readiness artificial intelligence B2B marketing brand trust buyer journey CMOs demand generation Gartner go to market strategy MarTech
DGR Gartner David Yockelson 10 AI Priorities B2B CMOs Can’t Afford to Ignore

10 AI Priorities B2B CMOs Can’t Afford to Ignore

B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…

Demanding Views June 9
#B2BMX Summer Camp ABM account-based marketing AI artificial intelligence B2B marketing buyer engagement Demandbase GTM Strategy marketing and sales alignment pipeline strategy
1

Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session

Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…

Blog June 9
AI AI agents artificial intelligence autonomous sales platform lead generation lookalike accounts prospect research Revenue operations sales automation Sales Enablement sales outreach Zig.ai
Zig.ai Chatbot Marketing ai agents for Lead Generation. Implement chatbots to engage visitors and generate leads through conversations. Chatbot gathering user info and qualifying leads vector illustration

Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…

News Brief June 4
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale

Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…

Blog June 3
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
DGR B2BMX Summer Camp '26 KickOffTargeted Promos Email Build Out & Marketing Materials

B2BMX Summer Camp 2026 Set to Help Marketers “Build Once, Multiply Impact”

Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…

Blog June 1
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series