Latest In: audience data

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New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality

Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience,…

Industry News December 5
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Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding

Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding

B2B organizations, as well as venture capital investors in the tech space, understand that data management is vital…

Demanding Views January 17
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Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers

B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…

Demanding Views September 2
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Oracle Data Cloud Launches B2B Audience Data Marketplace

Oracle Data Cloud Launches B2B Audience Data Marketplace

In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its…

Industry News August 12
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Bombora Introduces Surge Reports Module To Identify Audience Interest

Bombora Introduces Surge Reports Module To Identify Audience Interest

Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from…

Solution Spotlight July 27
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People Pattern Obtains $4.5M In Series A Funding

People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow…

Industry News January 3
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