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Attribution Meets Machine Learning: What You Need To Know

1chriscalibermindThree questions encompass everything a c-suite or board wants to know when it checks in with its marketing organization:

  1. How are we performing?
  2. How much is it costing us?
  3. Is it getting better or worse?

Sounds simple, right? You might be shaking your head right now, having full knowledge of the scramble and stress associated with coming to that table with clear-cut answers to those questions.

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