2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.
This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:
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Storytelling. Authenticity. A human approach. These terms have quickly become part of the B2B marketing vocabulary — especially when it comes to content, messaging and engagement with customers and prospects.
Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business stand out among a sea of incoming sales and marketing messages.
Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37% over the past year and the number of businesses incorporating videos into their emails and landing pages increased by 10% and 11%, respectively.
Brightcove, an online video hosting platform, announced product updates designed to help marketers personalize video experiences, including content, playlists and calls to action. Marketers can then present different offers to different people based on their content preferences and prior engagement.