Nektar.ai, a B2B sales productivity platform, recently secured $6 million in a funding round, adding to its original $2.15 million total raised in November 2020. The round was conducted in partnership with B Capital Group, 3one4 Capital and Nexus Venture Partners, bringing Nektar.ai’s total seed funding to $8.1 million.
Nektar.ai is an AI-powered SaaS solution that works in tandem with CRMs to capture and analyze buyer data across multiple workplace and social channels. Users can use this to surface buyer insights on lead generation indicators and encourage collaborative workflows between customer-facing teams.
Nektar.ai plans to use the additional funding on research and product development, allowing them to build a go-to-market (GTM) team that can build a brand for the global market. Nektar.ai will then use this GTM team and capital to launch its product offering for all marketers and salespeople in the U.S. market during the first half of 2022.
"2020 transformed the world of B2B sales and fundamentally changed the way B2B selling and buying gets done,” says Abhijeet Vijayvergiya, Co-founder & CEO of Nektar.ai, in a statement. “Modern, fast-growing distributed teams work in data silos and operate many disconnected sales and marketing tools. This leads to problems like poor visibility into the revenue data, accountability gaps across revenue function, inconsistent playbook adoption and lack of collaboration within revenue teams, making it harder to create a repeatable sales process and a predictable revenue engine. We want to enable growing SaaS sales teams to execute a scalable revenue engine and unlock their growth flywheel faster."