Key Takeaways
- The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on practical B2B marketing execution.
- Featured sessions will cover AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows.
School may be out for summer, but that didn’t mean the learning stops for B2B marketers! Demand Gen Report is bringing back B2BMX Summer Camp for 2026 with a practical message for marketers under pressure to do more with less: Build Once, Multiply Impact.
Demand Gen Report is hosting the 2nd Annual B2BMX Summer Camp, where industry leaders will explore new concepts, tactics, and creative vehicles, especially when the chaos of the year settles during the warm summer months.
The multi-week virtual series will run July 15 through July 30, 2026 bringing together B2B marketing practitioners and technology leaders for sessions focused on pipeline strategy, AI, account-based marketing and buyer engagement.
What is New This Year
Rather than a one-day virtual event, B2BMX Summer Camp will follow a weekly format this year, with new sessions dropping every Wednesday. Attendees can join live or return to the platform later to watch sessions on demand, giving marketing teams flexibility to build the content into their summer schedules.
The program is designed to help teams turn single ideas, campaigns and content investments into broader programs that can work across channels, audiences and stages of the buyer journey. Participating brands include OpenAI, AdRoll, Atlassian, Demandbase and NetLine, with programming centered on the practical issues shaping B2B demand generation and go-to-market execution.
Meet You Camp Counselors
The series will open on Wednesday, July 15, with Demandbase presenting “AI in ABM: What Actually Works (And What’s Just Hype)” at 12 PM ET. The session will focus on how B2B teams can evaluate AI through a more practical ABM lens, including where the technology can drive impact and where teams should be cautious. Later that day, an OpenAI-focused B2BMX replay, “You Can Just Build Things,” will examine how marketers can use AI as builders, not just users.
On Wednesday, July 22, the focus will shift toward buyer influence and trust. NetLine’s session, “From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist,” will address how marketers can reach buyers earlier in the research process, before vendor shortlists are already formed. That will be followed by “Human-Centered Marketing in the Age of AI,” which explore how brands can keep trust, loyalty and relationship-building at the center of AI-enabled marketing.
The final week will feature AdRoll on Wednesday, July 29, with “The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen.” The session will look at how AI-native workflows, connected advertising, conversational AI and orchestration can help demand generation teams activate audiences faster, reduce manual work and connect campaign execution across systems.
What Attendees Can Expect at Summer Camp
Across the series, B2BMX Summer Camp will highlight four core areas for modern marketers: building community-led demand programs, using AI and campaign orchestration to improve execution, strengthening sales and marketing alignment around ABM, and developing creative approaches to branding, digital experiences and events.
For B2B marketers looking to sharpen pipeline strategy without pausing summer execution, the series offers a focused way to learn, revisit sessions on demand and apply new ideas across existing programs.
So click here to see the schedule and sign up for 2026 B2BMX Summer Camp today!
