Social media today is an important part of the big picture of B2B marketers. Yet keeping track of what your customers are saying about you on social media – and turning that chatter into useful insights – can be an incredibly challenging task.
On Tuesday, CRM vendor SAP announced a new product designed to cut this challenge down to size. Dubbed "Rapid-Deployment Solution (RDS) for Sentiment Intelligence with SAP HANA," SAP says the application can be deployed in as little as six weeks to extract and analyze real-time customer data from social media feeds.
- Published in Marketing Analytics