G2 Unveils Tools to Build Trust in AI Answer Era
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…
News Brief May 13
Latest In: buyer insights
Seismic’s Centralized Enablement Platform Fuels Record Growth for OneSource Virtual
As companies grow, they often face hurdles from disconnected systems, inconsistent messaging and to a lack of formal…
Case Studies October 16
10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…
Solution Spotlight July 25
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Folloze Debuts ChatGPT-Powered AI Personalization Platform
Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to…
Industry News February 28
7 Ways Competitive Win/Loss Analyses Can Help Your Company
Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing…
Demanding Views July 5
Brightcove Acquires Audience Insights Company Wicket Labs
Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper…
Industry News February 3
Qualtrics Acquires Clarabridge For $1.1B In Shares
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion…
Industry News August 9
#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…
Industry News July 27
Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth
Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought…
Industry News May 13
Alida To Launch Customer Experience Platform
Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer…
Industry News October 7
Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…
Industry News July 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
