Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

The Power User’s Guide To Successful Webinars

Shadow Citrix E-book Power Users ReviseInteractive online webinars have been identified as the gold standard for communications professionals to connect with internal stakeholders, customers and prospects.

Due to the continued success and high ROI of webinars, organizations are embracing the format across more areas of their business: from marketing and sales, to training and HR.

  • Published in E-books

6 Keys For Delivering The Perfect Online Presentation With Video

E-Book drop shadow 250px 3Online video has changed the way we communicate with our friends, family – and with our co-workers. In fact, it’s easier and more convenient than ever before to make powerful, high-def video part of our professional lives.

This free E-book explains how to take full advantage of high-def video and other modern presentation tools. We’ll show you six easy steps you can take to take your employee training, internal collaboration and customer marketing to the next level, including:

  • Published in E-books

Webinars: The Missing Link In Your Lead Generation Strategy

citrix-e-book_capToday, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads.

This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why a recent survey of B2B marketers found that webinars are more effective than almost any other content marketing tactic.

  • Published in E-books
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