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Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…

Industry News April 1
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Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The…

Case Studies June 7
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Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Marketing automation solution provider Lead Liaison announced it has integrated with the Citrix GoToWebinar platform.

Industry News November 21
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