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Act-On Software Releases New Analytics Tool

1actonengageAct-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.

Engagement Insights, when used in conjunction with Google Sheets, provides a live feed from Act-On to Google Sheets that can help key stakeholders obtain the most up-to-date campaign performance data available within their system. The company said a key benefit of the tool is shareability, enabling companies to break down data silos by democratizing marketing data across the organization.

Act-On said the tool also provides insights into:

  • Email click-to-open rates with weekly and monthly trend analyses;
  • Top-converting forms and landing pages with weekly and monthly traffic trends; and
  • Content downloads with weekly and monthly peak download times.

"As marketers, we must learn to harness the data we generate from our marketing campaigns and use it to fuel our future marketing decisions,” concluded Michelle Huff, CMO of Act-On Software.