Act-On Software unveiled updates to its Agency Partner Program, including a new agency dashboard, referral commission structure and custom content offerings. The company said the updates are intended to help promote thought leadership and business development within its partner program.
The new agency dashboard positions managed service partners (MSPs) with information on Act-On products such as features, benefits and new product releases. Act-On also states that the new dashboard will house co-branded marketing materials that can help agencies create, execute and measure client campaigns.
New custom content features will provide consulting partners with the resources to educate clients on business planning and development, according to the company. Consulting partners can also receive hands-on product training and access to a broader partner portal to help market and grow their business.
Additionally, the company said its new referral commission structure enables partners to grow their businesses financially, as well as deepen their partnership with Act-On with co-branded content to enhance brand presence.