Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The transaction took place just months after Nudge.ai shut down.
Affinity will acquire the Nudge.ai technology, as well as the company’s intellectual property and most members of its product and engineering teams, according to the announcement. In addition, the acquisition will enable Affinity to accelerate its new relationship intelligence product geared towards sales teams.
Nudge.ai founders Paul Teshima and Steve Woods will join Affinity as advisors. “At Nudge.ai, we are very proud of the platform we built to help sales professionals grow high-performance relationships, and we’re excited to join Affinity so that we can continue to deliver even more tools to help salespeople exceed,” said Teshima, Nudge.ai CEO and Co-founder, in a statement.
This acquisition also provides Affinity with its first international office, as the company plans to continue to expand operations and grow its technical team in Toronto.