Agent3, a B2B marketing consultancy, formed the Agent3 Group, which features three specialized business units: Oneninefive for demand generation, Agent3 for customer marketing and This Machine for customer journey creative.
The company is adopting this “pick and mix” approach to help increase efficiency and flexibility for clients to enable access to specific, specialist services or the full end-to-end range of services offered by the Group. Clients can now fund programs and on-board with one part of the Group, then adjust, extend and/or re-direct focus across capabilities as priorities change within their organization.
“Since we started Agent3 10 years ago, we’ve passionately believed that marketing can drive even greater growth impact, fueled by an explosion in available data, innovations in technology and creative smarts to accelerate customer engagement,” said Clive Armitage, CEO of the Agent3 Group, in a statement. “By creating the Agent3 Group and establishing three distinct offers, we believe we can support customers across the entire buying funnel, rapidly accelerating their time to value in the process. This new structure also provides a solid foundation to continue the growth of our business, helping us to meet our goal to become the largest, most innovative B2B marketing consultancy in the world.”