MarTech is evolving at a rapid pace, and staying ahead requires constant innovation. The MarTech & Integration track at B2BMX 2026, powered by Advertising Week, explores the latest technologies that are redefining automation, integration, and performance. These sessions will help you navigate the ever-changing MarTech landscape.
Discover how to leverage new tools and platforms to streamline workflows, enhance collaboration, and drive results. Learn from industry leaders who are at the forefront of MarTech innovation. This track is your guide to building a tech stack that works for you.
From AI-powered solutions to integrated systems, this track offers a comprehensive look at the future of MarTech. Gain the insights and strategies you need to stay competitive in a tech-driven world.
Following is a look at MarTech & Integration track breakout sessions this year.
TUESDAY SESSIONS
Session Title: The Death of the MQL: How AI Agents are Rewriting Lead Qualification
Speaker: Arjun Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits—including Insent.ai’s acquisition by ZoomInfo—he now leads Docket, an AI company backed by a $25M. Formerly ZoomInfo’s Chief Data Officer and EVP of Product, Arjun brings a builder’s perspective shaped by early failures, large-scale data systems, and category creation.
Description: The MQL isn’t dead—it just doesn’t work anymore.
Traditional MQL systems were built for speed: capture contact information as quickly as possible, minimize friction, move on. But here’s what changed: the depth of knowledge a prospect has before reaching your site is dramatically different than it was five years ago. Today’s buyers arrive more informed, higher intent, and expecting ChatGPT-level interactions—not forms. Meanwhile, you’re still optimizing for a 1-1.5% form fill rate while 5-6% of your visitors are actively in buying mode. That’s not a conversion problem. That’s a qualification problem.
In this session, Arjun Pillai, Co-Founder & CEO of Docket, will walk you through how AI agents are replacing MQLs with Agent-Qualified Leads (AQLs)—prospects who’ve had meaningful conversations with AI agents, self-qualified themselves, and are ready for deep engagement from the first sales call.
Session Title: Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
Speaker: Joey D’Agostino is Vice President at Intentsify, where he helps B2B marketers turn buyer intent and data-driven insights into measurable pipeline and revenue impact. With a focus on modern demand strategy and go-to-market alignment, Joey works closely with marketing leaders to drive smarter engagement across the buyer journey.
Allan Kirkpatrick is the national leader of Deloitte Canada’s Account-Based Marketing (ABM) program, leading a team that delivers targeted, insight-driven campaigns designed to deepen executive relationships and drive measurable account-level growth. Through disciplined go-to-market strategy and storytelling, he helps translate complex capabilities into market-relevant narratives that improve ROI, pipeline quality, and long-term client relationships.
Description: In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines how intent data has credentialized internal capabilities, helps align sales and marketing, secured executive buy-in, and enabled deeper personalization across account-based go-to-market strategies. From always-on ABM programs to targeted deal support, Allan shares how Deloitte has operationalized ABM at scale and is delivering measurable contributions to profitable growth.
Session Title: The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars
Speaker: As VP of Marketing and Chief Evangelist for ON24, Mark Bornstein is the world’s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 “Marketing Best Practices Series” and presents at marketing conferences around the globe.
Description: In marketing, everything is changing…including webinars.
In this session, you will see five exciting new innovations that will transform your webinar programs to more effectively extend the reach of your events, get more value from your best content, and increase conversions to pipeline and revenue – long after the live date is over.
In this session, you will learn how to personalize webinars for target audiences, globalize the reach of your programs, leverage AI to turn webinars into new content and turn webinar “key moments” into new video content
See how a webinar is no longer just a webinar, it’s an entire campaign.
Tracks
The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. Here are the six other distinct tracks to help you navigate the experience and find the exact solutions you need.
Artificial Intelligence (AI). AI is no longer a buzzword; it is a business imperative. This track goes beyond the basics to explore how leading B2B brands are using AI to improve productivity, personalize experiences at scale, and uncover insights that drive smarter decisions. You will see firsthand how AI is reshaping the way marketers work.
GTM Strategy & Advanced ABM. Rethink your go-to-market strategy. Learn how the best teams are breaking down silos between sales, marketing, and customer success to create connected programs that build pipeline and deliver measurable growth.
Content, Creative & Storytelling. In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.
Customer Experience & Personalization. This track focuses on the “how”—how to deliver seamless, relevant experiences from the first touch to long-term loyalty. Learn how data and automation come together to create personalized journeys that actually resonate with buyers.
Measurement & Data. Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.
Leadership & Culture. Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
Unparalleled Networking and Actionable Insights
What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.
With an All-Access Pass, you aren’t just an attendee; you are part of the conversation. You will have access to:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.
The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.
Registration is now open. Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now
