DoubleDutch, a live event marketing platform, announced it has acquired Eventgrid, an event registration provider. The acquisition will expand DoubleDutch’s offering into a full-fledged event marketing and attendee management system, according to the company.
DoubleDutch also announced the promotion of COO Bryan Parker to CEO. Lawrence Coburn, the company’s current CEO and Co-founder, will now serve as Chief Strategy Officer. He will focus on product strategy and the launch of the new Eventgrid + DoubleDutch platform.
“Acquiring Eventgrid propels DoubleDutch into a new class of event technology as we bring together a modern mobile event app and a dynamic event registration and promotion system,” said Parker in a statement. “The Eventgrid team is a natural complement to DoubleDutch, sharing a deep commitment to accessible and elegant design. I look forward to delivering a system that combines the ease of consumer-grade software with the scalability, security, and stability of the enterprise to event professionals.”