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Emerald Acquires B2B Purchasing Platform PlumRiver

Emerald Holding Inc., a B2B trade show and conference producer that specializes in retail and technology, has acquired SaaS technology provider PlumRiver LLC.

PlumRiver provides SaaS technology through its Elastic Suite solution, which is designed to streamline the wholesale buying process for brands and retail buyers. With the acquisition, Emerald is positioned to provide its customers with a year-round digital transaction platform that helps improve real-time inventory, order and product merchandising management for greater event and sales process efficiency, profitability and effectiveness.

“The acquisition of PlumRiver is a natural extension of our live events business; we can now offer a complementary, year-round interaction and transaction platform,” said Hervé Sedky, President and CEO of Emerald, in a statement. “PlumRiver’s technology is already used by world-class clients and will foster increased engagement between Emerald and our customers. Importantly, the Elastic B2B E-commerce SaaS solution is expected to strengthen our existing live events, expanding both their relevance and growth profile, while also bringing an additive subscription-based revenue stream to Emerald.”

Emerald acquired digital media firm G3 Communications, parent company of Demand Gen Report and ABM In Action, in Nov. 2019 to strengthen its event and content portfolio.