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Marketo Fall Release Includes Updates To Sales Engage, Sky And Bizible

Source: Marketo Source: Marketo

Marketo, which was recently acquired by Adobe, announced a fall ’18 release that features updates designed to improve the customer experience, streamline campaign management and enhance analytics.

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Marketo Sales Engage, which aims to increase sales productivity and drive engagement, has been updated with a new integration to Salesforce Lightning. The release also includes expanded support for Microsoft Office, improved admin workflows and real-time password validation.

Marketo Sky, which is positioned to help marketers develop engaging campaigns, has been revamped with design updates, including new colors, spacing and typography. In addition, the Design Studio homepage has been refreshed to streamline content creation, and marketers can now view landing page or email templates in a list view and perform bulk actions for assets.

The fall release also includes updates to Bizible, which was acquired by Marketo earlier this year. The marketing attribution and planning software now offers single sign-on capability and a simplified set-up process. Bizible Discover, an analytics platform, is now generally available for Marketo users.

“This product release further enhances the modern marketer’s ability to plan, engage and measure their end-to-end marketing activities,” said Casey Carey, VP of Product Marketing at Marketo, in a statement to Demand Gen Report. “As the digital landscape gets increasingly complex, we continue to improve Marketo Sky. The new user experience [aims to] give our customers an easier and more efficient engagement platform. Also, the continued enhancements to Bizible and Marketo Performance Insights are designed to empower users to make data-driven decisions and drive superior business results.”