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Metadata Unveils Updates To Marketing Ops Platform

Metadata Unveils Updates To Marketing Ops Platform Source: Metadata, an AI-powered marketing operations platform, has launched new capabilities designed to alleviate manual marketing tasks, including enhanced customization, notification and UI/UX advancements.

The new features position users to:

  • Upload and manage ABM lists in the Library;
  • Enhance filtering criteria for contacts by allowing the exclusion of job titles, job function and seniority;
  • Give the customer control over what system email notification they wish to receive; and
  • Add new users to a Metadata account, giving the admin control over who is added and removed.

"Metadata's vision is to not only alleviate marketers from the tedious manual tasks they dread, but to help them massively amplify marketing campaign execution to build predictable pipeline and marketing ROI at a scale not humanly possible," said Gil Allouche, CEO of Metadata, in a statement. "We are listening to our customers' most time-sensitive needs and desires as we continue to innovate the platform. With each new feature, we get closer to end-to-end autonomous marketing operations."