NetLine, a content syndication and lead generation services provider, has introduced enhancements to its NetLine Portal which offer new self-service account-based marketing (ABM) capabilities for B2B marketers.
The new features aim to deliver more robust content syndication and allow marketers to run their own targeted campaigns on demand. The new enhancements include:
- Account-level targeting;
- Account suppression;
- Advanced custom question creation; and
- Deeper levels of lead filtering by job area and company industry.
“Historically, ABM was only accessible to full-service clients with larger monthly budgets, which is commonplace for ABM,” said Robert Alvin, Founder and CEO of NetLine, in an interview with Demand Gen Report. “Now, we’re inviting marketers of all sizes and budgets to run their own ABM campaigns, without the enterprise-level IOs, contracts, and budgets. The self-service NetLine Portal offers instant access to create and launch a content powered ABM campaign with performance-based pricing in minutes.”