Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their customers and prospects engage with each piece of content.
The company said Content Gateway will house on-demand webinars, videos, white papers and podcasts in a centralized platform where customers can explore relevant content on their own terms. The hub also has a Content Gateway Management Service that automatically refreshes with new material. ON24 added that every single interaction is tracked and integrated to a user’s CRM and marketing automation system.
"To win the 74% of modern business buyers who self-service their research, we must make our content easy to find, consume and engaging enough to captivate our customers' attention," said Mark Bornstein, VP of Content Strategy for ON24, in a statement. "ON24 Content Gateway extends engagement even further by creating an on-demand experience for webinars and other content. Not only does this ensure your customers and prospects can access your most impactful assets, it translates that engagement into data that helps identify your best leads."