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Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

By combining Seismic’s sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will be able to have full control and oversight into how their content impacts the buyer landscape, according to Seismic. The acquisition also equips marketers with the insights and data they need to make intelligent improvements to their content investment.

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Percolate is designed to help marketers manage the operations of enterprise content marketing, from strategy and planning to development and execution. The company’s customers include DHL, VMWare and DocuSign. Randy Wootton, CEO of Percolate, will join Seismic's senior leadership team and continue to lead the Percolate team, reporting to Seismic CEO Doug Winter.

“Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Co-Founder and CEO of Seismic, in a statement. “Percolate will be essential in helping Seismic widen our industry lead in enabling marketers to do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels.”