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Seismic Acquires SAVO Group

Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms of the deal were not disclosed.

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According to a press release, Seismic will use the acquisition to grow product innovation and expand its engineering and development team. It also positions Seismic to increase its international presence.

"We are excited to be joined by SAVO Group's customers and team as we embark on this next exciting phase of Seismic's growth," said Doug Winter, Co-Founder and CEO of Seismic, in a statement. "Regardless of industry or geographic location, the need to ensure that sellers are interacting with buyers in the most beneficial and productive way possible has become recognized as a boon to accelerating sales cycles."

The announcement follows Seismic’s acquisition of KnowledgeTree in 2017. With the addition of SAVO Group, Seismic will have eight offices across the United States, Europe and Australia. It will serve more than 500 customers, including the Miller Heiman Group, BMC Software and NCR.

The partnership positions Seismic to challenge its competitors with heightened marketing resources and greater global capabilities, according to Mary Shea, Principal Analyst at Forrester Research.

“This bold and opportunistic move puts significant daylight between Seismic and its competitors in this exciting category,” she said in a statement to Demand Gen Report. “The acquisition provides Seismic with enhanced global capabilities including a more robust global sales and marketing channel, access to increased sales/service talent and dramatically expands their book of business. Over time SAVO's clients will be migrated to the Seismic platform. Assuming the integration is pulled off flawlessly, SAVO's current clients stand to benefit from a more modern technology solution.”