Sitecore, a digital experience management software, acquired SaaS-based marketing automation platform Moosend to further its $1.2 billion investment in becoming a SaaS-based digital experience platform.
Sitecore plans to leverage Moosend’s modular marketing automation platform to enhance personalization capabilities for users’ digital experiences. The platform includes complementary E-commerce capabilities that, alongside recent acquisitions of Four51 and Boxever, seek to seamlessly deliver targeted revenue-enhancing campaigns.
“The completion of our acquisition of Moosend is another exciting milestone for us,” said Steve Tzikakis, CEO of Sitecore, in a statement. “As our third acquisition this year, we will continue along our ambitious journey to enhance and energize our customers’ marketing efforts. We’re now better positioned to support our customers in the effective deployment of measurable marketing campaigns, by further improving the automation of workflows across the entire customer journey. Our aim is always to provide our customers with faster innovation, less upfront investment and shorter time to value and the completion of this acquisition ensures this.”
