Latest In: Adam Needles

Adam Needles Annuitas Babcock & Jenkins CRO demand generation Lauren Goldstein
Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company's Chief Revenue…

Industry News June 16
Adam Needles Annuitas B2B Demand Generation Carlos Hidalgo Silverpop
Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…

Industry News February 16
ABM account based marketing Accountbased marketing Adam Needles Annuitas demand generation
Perpetual Demand Gen: Transcending The ABM Vs. Demand Gen Dialogue

Perpetual Demand Gen: Transcending The ABM Vs. Demand Gen Dialogue

Have marketers “flipped” their lids over account-based marketing (ABM)? It's a timely question.

Demanding Views September 12
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A Structured Approach To Demand Generation Analytics

A Structured Approach To Demand Generation Analytics

Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability…

Demanding Views January 15
$2.5 billion deal Acquisition Adam Needles Cari Baldwin Chief Strategy Officer and Principal at ANNUITAS CRM David Lewis David M. Raab Eloqua exacttarget Founder and CEO of DemandGen International marketing automation Oracle Partner and Founder of BlueBird Strategies Principal Raab Associates sales automation salesforce
SalesforceExactTarget

The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
“Balancing The Demand Equation 2011 B2B Marketing Benchmark Adam Needles B2B Demand Generation B2B Marketing Challenge MarketingSherpa MQL The Bridge Group
ABN_-_Headshot_-_22_AUG_2011-150w

Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads

By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…

Demanding Views March 27
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