Eloqua Offers Marketing Automation For Asset Management Marketers

As the marketing automation market matures, it makes sense for vendors to focus more heavily on specialized, industry-specific offerings. That's exactly what Eloqua is doing with its just-released Eloqua Asset Management solution.

Eloqua Asset Management, according to the company, is designed to help "mutual fund wholesalers, institutional asset managers, and marketers within the financial services sector to strengthen relationships while reducing overall marketing costs." The company also claims that its offering is the first of its type to target asset management marketers.

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