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Spotlight: Bulldog Solutions RevenueForce

RevenueForceBulldog Solutions’ RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience acquisition, buyer insight assessments, solution nurturing and sales enablement into a highly focused campaign aligned to unique buyer issues.

Former Avaya CMO Argues For, Always-On Approach To Demand Engines

One of the earliest adopters of lead nurturing and campaign management is now proposing that drip marketing and long-term campaigns aren’t keeping up with the “always on” aspect of the Web 2.0 world. During a recent presentation at the IDC Sales & Marketing Effectiveness Summit in New York, ex-Avaya CMO Jocelyn Attal argued that time is now for a fundamental approach to engaging BtoB buyers.

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