'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board
On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent of the "lean startup" methodology, which emphasizes iterative development, short product-release cycles and aggressive experimentation as part of the startup process.
Ries has also served as a venture advisor at Kleiner Perkins, is the author of The Lean Startup, and writes the Startup Lessons Learned blog.
- Published in News Briefs